Liangpin Shop Dragon Boat Festival Gift Box Group Purchase New Product Conference

The upcoming Dragon Boat Festival will bring the first round of strong recovery signals to the consumer market in 2023. The quality consumption battle in the Dragon Boat Festival market this year will inevitably lead consumption to expand domestic demand and inject a strong boost into the upgrading and upgrading of consumption. On March 17th, Liangpinpu held a new product launch event for the 2023 Dragon Boat Festival group buying business, marking the beginning of the high-quality gift giving scene consumption in the Dragon Boat Festival market. More than 30 city agents gathered on-site to unite and explore the market, with over 2000 core customers watching online simultaneously.


Ms. Wan Zhangnan, General Manager of Liangpinpuzi Group Buying Business Unit, delivered a keynote speech, reviewing the excellent performance of achieving group buying compound growth of over three times in three consecutive years in major regions across the country since 2020, as well as the development trends and expansion strategies of the group buying market in 2023.


Adhering to the product philosophy of high-quality, healthy and fresh, emotional value, differentiation, and good reputation, 7 healthy coarse grain zongzi were first introduced at the press conference. Healthy coarse grain zongzi selects five high-quality grains from different regions, with nutritious coarse grains; Paired with gold filling, add high-end ingredients such as mushroom, agaricus blazei, Yunnan ham, etc; After 27 processes and segmented high-temperature steaming, the taste is fragrant and glutinous. The gift box design continues its collaboration with Dunhuang IP, covering daily holidays, club hospitality, business gifts, corporate welfare, and other scenarios. There are also 15 classic series snack gift boxes and more than 20 group buying gift boxes available. In addition, Liangpin Shop also provides DIY customization services for gift boxes. On the Dragon Boat Festival, the "Zong Heng" gift box market will feature the "Zong sentiment and kindness" of Liangpin shops.